Web Survey Bibliography
Title Grids and Online Surveys: Do More Complex Grids Induce Survey Satisficing? Evidence from the Gallup Panel
Author Wang, Me.; McCutcheon, A. L.
Year 2016
Access date 09.06.2016
Abstract
High satisficing behaviors and item non-response can be greatly detrimental to survey quality; therefore online surveys must be designed with great care in order to minimize satisficing, increase responses and in turn to maximize quality. One derivative design is grid-style questions. However, this question type represents a double-edged sword to online survey market. On the one hand, the benefits that grid questions bring to the survey industry is to reduce time-consuming formats and shorten the length of questionnaire. On the other hand, there are several challenges that grid formats pose to measurement quality, including higher item non-response and dropout rates as well as an increase in measurement error. Operationally, grid questions can have very different levels of complexity which presents many challenges when using these types of questions in surveys. This research focuses on an experiment designed to explore data quality difference when responding to grid questions depending on: 1) the objective complexity; 2) the position of the grid; and 3) the interaction between grid's position and complexity. This study will allow us to evaluate the paradata, in combination with substantive data, from a fully randomized experiment conducted on the web component of the Gallup Panel. To increase the power of this analysis from previous studies, each respondent was assigned a questionnaire including a fully randomized ordering of three grid questions of varying complexity between the beginning, middle and end of the survey. Evidence from preliminary analyses indicates that grids with higher complexity are more likely to induce data quality problems, which demonstrated prominent measurement error among panel respondents. Moreover, as the survey progresses, the effects of grid complexity on data quality carried over to later questions, indicating respondents may be fatigued and thus become morelikely to be satisficing on more complex grids at the end of the survey.
Access/Direct link Conference Homepage (abstract)
Year of publication2016
Bibliographic typeConferences, workshops, tutorials, presentations
Web survey bibliography - 2016 (264)
- Web Health Monitoring Survey: A New Approach to Enhance the Effectiveness of Telemedicine Systems; 2017; Romano, M. F.; Sardella, M. V.; Alboni, F.
- Socially Desirable Responding in Web-Based Questionnaires: A Meta-Analytic Review of the Candor Hypothesis...; 2016; Gnambs, T.; Kaspar, K.
- Dynamic Question Ordering in Online Surveys; 2016; Early, K.; Mankoff, J.; Fienberg, S. E.
- How to use online surveys to understand human behaviour concerning window opening in terms of building...; 2016; Fabbri, K.
- Impact of satisficing behavior in online surveys on consumer preference and welfare estimates; 2016; Gao, Z.; House, L. A.; Bi, X.
- Comparing Twitter and Online Panels for Survey Recruitment of E-Cigarette Users and Smokers; 2016; Guillory, J.; Kim, A.; Murphy, J.; Bradfield, B.; Nonnemaker, J.; Hsieh, Y. P.
- Influence of Importance Statements and Box Size on Response Rate and Response Quality of Open-Ended...; 2016; Kumar Chaudhary, A.; Israel, G. D.
- Web based health surveys: Using a Two Step Heckman model to examine their potential for population health...; 2016; Morrissey, K.; Kinderman, P.; Pontin, E.; Tai, S.; Schwannauer, M.
- “Better do not touch” and other superstitions concerning melanoma: the cross-sectional web...; 2016; Gajda, M.; Kamiñska-Winciorek, G.; Wydmañski, J.; Tukiendorf, A.
- Methods for Evaluating Respondent Attrition in Web-Based Surveys; 2016; Hochheimer, C. J.; Sabo, R. T.; Krist, A. H.; Day, T.; Cyrus, J.; Woolf, S. H.
- The Low Response Score (LRS): A Metric to Locate, Predict, and Manage Hard-to-Survey Populations; 2016; Erdman, C.; Bates, N.
- Targeted Appeals for Participation in Letters to Panel Survey Members; 2016; Lynn, P.
- Can we assess representativeness of cross-national surveys using the education variable?; 2016; Ortmanns, V.; Schneider, S.
- Methodological Aspects of Central Left-Right Scale Placement in a Cross-national Perspective; 2016; Scholz, E.; Zuell, C.
- Fieldwork Effort, Response Rate, and the Distribution of Survey Outcomes: A Multilevel Meta-analysis; 2016; Sturgis, P.; Williams, Jo.; Brunton-Smith, I.; Moore, J.
- Mobile-only web survey respondents; 2016; Lugtig, P. J.; Toepoel, V.; Amin, A.
- Comparison of Face-to-Face and Web Surveys on the Topic of Homosexual Rights; 2016; Liu, M.; Wang, Yic.
- Question order sensitivity of subjective well-being measures: focus on life satisfaction, self-rated...; 2016; Lee, S.; McClain, C.; Webster, N.; Han, S.
- Web-Based Statistical Sampling and Analysis; 2016; Quinn, A.; Larson, K.
- Standard Definitions: Final Dispositions of Case Codes and Outcome Rates for Surveys 2016; 2016
- Using Visual Analogue Scales in eHealth: Non-Response Effects in a Lifestyle Intervention; 2016; Kuhlmann, T.; Reips, U.-D.; Wienert, J.; Lippke, S.
- Development and Pilot Test of a Mobile Application for Field Data Collection; 2016; Chiappetta, L.; Kerr, M. M.
- Statistical Design for Online Experiments Across Desktops, Tablets, Smartphones (and Maybe Wearable...; 2016; Qian, P.; Sadeghi, S.; Arora, N. K.
- A Case Study on the Use of Propensity Score Adjustments with Web Survey Data; 2016; Parsons, V.
- Motivated Misreporting in Web Panels; 2016; Bach, R.; Eckman, S.
- Are Initial Respondents Different from the Nonresponse Follow-Up Cases? A Study of Probability-Based...; 2016; Zeng, W.; Dennis, J. M.
- Using official surveys to reduce bias of estimates from nonrandom samples collected by web surveys; 2016; Beresovsky, V.; Dorfman, A.; Rumcheva, P.
- Predicting and Preventing Break-Offs in Web Surveys; 2016; Mittereder, F.
- A Feasibility Study of Recruiting and Maintaining a Web Panel of People with Disabilities; 2016; Chandler, J.
- Exploration of Methods for Blending Unconventional Samples with Traditional Probability Samples; 2016; Gellar, J.; Zhou, H.; D.; Sinclair, M. D.
- Ratio of Vector Lengths as an Indicator of Sample Representativeness ; 2016; Shin, H. C.
- Design of Sample Surveys That Complement Observational Data to Achieve Population Coverage; 2016; Slud, E.; Ashmead, R.
- Inferences from Internet Panel Studies and Comparisons with Probability Samples; 2016; Lachan, R.; Boyle, J.; Harding, R.
- Exploring the Gig Economy Using a Web-Based Survey: Measuring the Online 'and' Offline Side...; 2016; Robles, B. J.; McGee, M.
- Comparing data quality between online panel and intercept samples; 2016; Liu, M.
- Effect of a Pre-Paid Incentive on Response Rates to an Address-Based Sampling (ABS) Web-Mail Survey; 2016; Suzer-Gurtekin, Z.; Elkasabi, M.; Liu, Me.; Lepkowski, J. M.; Curtin, R.; McBee, R.
- Response Behavior in a Video-Web Survey: A Mode Comparison Study; 2016; Haan, M.; Ongena, Y. P.; Vannieuwenhuyze, J. T. A.; de Glopper, K.
- Standard Definitions Final Dispositions of Case Codes and Outcome Rates for Surveys; 2016
- Integration of a phone-based household travel survey and a web-based student travel survey; 2016; Verreault, H.; Morency, C.
- Evaluation of mode equivalence of the MSKCC Bowel Function Instrument, LASA Quality of Life, and Subjective...; 2016; Bennett, A. V.; Keenoy, K.; Shouery, M.; Basch, E.; Temple, L. K.
- Making use of Internet interactivity to propose a dynamic presentation of web questionnaires; 2016; Revilla, M.; Ochoa, C.; Turbina, A.
- A streamlined approach to online linguistic surveys; 2016; Erlewine, M. Y.; Kotek, H.
- Du kommst hier nicht rein: Türsteherfragen identifizieren nachlässige Teilnehmer in Online-Umfragen; 2016; Merkle, B.; Kaczmirek, L.; Hellwig, O.
- Incorporating eye tracking into cognitive interviewing to pretest survey questions; 2016; Neuert, C.; Lenzner, T.
- Population Survey Features and Response Rates: A Randomized Experiment; 2016; Guo, Y.; Kopec, J.; Cibere, J.; Li, L. C.; Goldsmith, C. H.
- Mode Effect and Response Rate Issues in Mixed-Mode Survey Research: Implications for Recreational Fisheries...; 2016; Wallen, K. E.; Landon, A. C.; Kyle, G. T.; Schuett, M. A.; Leitz, J.; Kurzawski, K.
- A measure of survey mode differences; 2016; Homola, J.; Jackson, N. M.; Gill, Je.
- Web Health Monitoring Survey: A New Approach to Enhance the Effectiveness of Telemedicine Systems ; 2016; Romano, M. F.; Sardella, M. V.; Alboni, F.
- Smartphones vs PCs: Does the Device Affect the Web Survey Experience and the Measurement Error for...; 2016; Toninelli, D.; Revilla, M.
- Question order sensitivity of subjective well-being measures: focus on life satisfaction, self-rated...; 2016; Lee, S.; McClain, C.; Webster, N.; Han, S.